Overview 

Monopoly GO! is a free-to-play mobile game that reimagines the classic Monopoly board game for mobile with dice rolling, building landmarks, and mini-games. As Monopoly GO! continues to grow its presence on Discord, the team is focused on building a healthy, engaged community while also exploring new ways to reach and acquire players on the platform. Building on this broader partnership, Monopoly GO! tapped into Discord's mobile audience and gaming community to test the scale of user acquisition campaigns with Mobile Video Quests, complementing its broader engagement efforts on the platform.

Solution

Monopoly GO! launched a two week Mobile Video Quest test, targeting a broad U.S. audience. The Quest complemented Monopoly GO!’s ongoing community-building efforts on Discord by creating an additional way to engage players on the platform while reaching new audiences. Discord partnered closely with the Monopoly GO! team to adapt and resize client-provided assets for the Discord experience, while also developing select custom creative tailored to the platform, and closely tracking campaign results against target goals. 

Reward

Participants earned Orbs, Discord’s in-platform currency, for completing the Video Quest, giving audiences a consistent and rewarding reason to view the video and drive higher action

Results

Results after the first 2 weeks of testing led to a 3x increase in budget to support extending and scaling the campaign. Over 8 weeks it drove app installs at a CPI 16% more efficient than Monopoly GO!’s CPI benchmark while consistently exceeding ROAS goals. Following strong performance in the US, Monopoly GO! expanded Mobile Video Quests to global markets and continued their evergreen strategy in the US with 12+ weeks of Mobile Video Quests, marking another step forward in its broader partnership with Discord to connect with players across the platform. 

Highlight Metrics:

• 16% more efficient than the CPI benchmark
• 8+ weeks live with ROAS consistently beating the target
• 3X increase in budget since launch

_{Source: Advertiser reported data via Adjust MMP s2s integration with Discord, June-July 2026. Results specific to US targeted campaigns over a period of 8 weeks.}