SUCCESS STORIES

A brand-new director. A completely unknown horror IP. And Discord's most powerful theatrical marketing bundle. Here's how Focus Features turned Obsession from an industry unknown into a must-see premiere, and set a new benchmark for full-funnel entertainment advertising on Discord.

From test to top channel, PlaySide Studios achieved 4.5x net ROAS from Discord Quest-driven game sales.

Discord transforms Where Winds Meet's global launch hype into its top acquisition channel — driving high-intent PC RPG players from awareness to in-game action at scale.

The phone is ringing… how Discord users answered the call and turned hype into high-intent engagement for Universal Pictures’ release of The Black Phone 2.

By channeling a viral meme, R.E.P.O. transformed organic fandom into a community-led Quest on Discord that expanded discovery and re-engaged players.

Wendy’s serves spooky-season fandom with Netflix’s Wednesday — and becomes the first QSR brand to launch a Quest on Discord.

Bethesda partnered with Discord to launch a high-impact Video Quest for DOOM: The Dark Ages, driving massive awareness and intent among DOOM fans and FPS players.

To drive excitement for the upcoming premiere of Mission: Impossible The Final Reckoning, Paramount launched a unique puzzle Play Quest that successfully engaged over 1M players (485K from the Quest alone).

Capcom used Play Quests to drive excitement and engagement for the debut of Terry Bogard, a newly introduced fighter, reaching players across Desktop and Console.

It’s not often an audience laments missing out on an ad, but that’s what happened with Second Dinner’s Video Quests on Mobile, reaching over 8 million users to drive global awareness and game installs.

When almost a million users watch your full trailer, decorate their profiles with your game art, and share your ad with envious friends, you know you’re doing something right. In this case, you also know you’re Supercell, who achieved just that when they ran a Video Quest on Mobile for Brawl Stars.

With the goal of connecting with the gaming community, Walmart becomes the first brand to use Video Quests to bring players into its own custom Discord server experience, complete with an exclusive in-game reward.

Mountain Dew pioneered the first Discord Quest by a consumer food & beverage brand, partnering with World of Warcraft to organically engage Gen Z players.

To support the launch of Dune: Prophecy, Max teamed up with Discord to launch the first ever Video Quest to drive awareness and engagement for the TV series.

To support the launch of SUPERVIVE, Theorycraft Games teamed up with Discord in a comprehensive partnership, including integrating Discord’s Social SDK to enhance social gameplay, and launching a Play Quest to drive discovery, and player growth.

Nexon leveraged Discord’s Video Quests to promote the launch of The First Descendant Season 2.

Blizzard leveraged Play Quests to promote the first expansion of their popular role-playing game Diablo IV.

To drive awareness of their new v4.6 patch, HoYoverse wanted to try something a bit different to activate their massive player base on Discord.

FRVR launched the first ever “in-game” Quest which required players to complete in-game objectives to unlock an in-game reward.

Embark partnered with Discord to launch the Skill Issue Quest to build excitement and gameplay for Season 2 of THE FINALS.